中国红街导示设计
中国红街是集商业街区和写字楼及配套设施为一体的综合建筑，由沿着工体北路和工体东路自北向南的6个楼座组成。地上十四层，地下三层，其中地上一至三层为商业街区，四至十四层为写字楼。
一条步行街、两个人行主流通道、三层商业街区和三栋写字楼，在这一复杂的环境中，一个明晰的路线导向系统和色彩设计显得非常重要。在此之上，客户想要营造出像拉斯韦加斯一般的氛围，为了满足于客户，东道对“中国”与“红街”进行了深入的概念挖掘，最终目标锁定在大红灯笼上，将其演变成为设计中的核心元素。内发光与外源灯光相结合，保证了实际应用中的最佳效果。
China Red Street is a multi-functional building. The complex consists of six towers. The buildings have fourteen floors above ground and three floors underground. The shopping center can be found on the first, second and third floor. The fourth to fifteenth floors are office space.
The building offers one main shopping area and two small shopping streets. China Red Street is complicated in structure. Without a clear signage system, the visitors could easily get lost.Our client wanted China Red Street to have a Western atmosphere. The customers should feel like going shopping in Los Angeles. Dongdao’s concept of the Red Street balances Western comfort and Chinese tradition. Our signage reminds of the Chinese Red Lantern. To get the best appearance in practice, we use internal and external illumination for our red design elements.
中国红街导示设计的应用。
Signage design for China Red Street – Shopping Mile.