金色世纪公司标志与VI设计
金色世纪是中国前三名的酒店、机票预定网络。它将各地方航空公司、酒店等点状资源整合形成一系列的相关服务，努力使自身成为人们出行必不可少的协助工具。东道从这一点出发，首先要从视觉上寻找到一个触手可得的工具，就是要离人很近，手边的东西。我们选定了曲别针，它是每个人都认识，每天都用得到的，具有“必不可少的工具”这一鲜明特点。标志进一步设计将两个曲别针相连接，喻意金色世纪与点状资源的合作和用户的纽带关系。这一点又体现了公司的工作是协助人们完成旅行这一特点。曲别针又是字母“G”，是“Golden Century”的首写字母。同时标志又形成了心的形态，体现了对用户的关爱和细致的服务。
Offering an all-around service (flights & hotel bookings), Golden Century’s aim is to be an indispensable partner for anyone going on a journey. This was Dongdao’s point of approach: We wanted to find a tool that is close at hand and used by everyone. We chose the paper clip to stand for the “essential tool” Golden Century wants to be for their customers. The two linked paper clips of the logo show the bond between Golden Century and the customer. The paper clip also emphasizes that Golden Century sees itself as a service provider, who wants to assist people. Besides, the paperclip forms a G like in Golden and the two clips form the shape of a heart, showing the loving care Golden Century shows for their clients.
金色世纪VI设计在户外广告中的应用。