中国华铭标志与VI设计
东道的任务是设计一套清晰的品牌系统。我们建议的品牌架构及品牌管理策略，有助于建立顾客对品牌的忠诚度，形象方面则展示华铭真正现代及国际化的一面。
标志以公司英文缩写“CHMIIC”为设计要素，巧妙组成了汉字“中”，代表“中国华铭”，同时寓意“中西合璧”和“贸易中心”之内涵。
标志外形似“鼎”字，“鼎乃国之重器”，又似“中国华表”造型，具有很强的厚重感和份量感，体现了公司与项目的规模和地位。标志内反白部分是中国传统吉祥图案“回纹”，代表事业吉祥如意，顺风顺水。
标志包含了两个对等、对称的元素，体现了中国华铭在国际合作中，平等互利、共同发展的内涵，成熟、大气、稳定、尊贵、典雅的外形，很好的展现了公司的形象。
Dongdao provided a concise brand strategy, convincing in its simplicity. CHMIIC’s new brand image helped considerably to build up trustful relationships between CHMIIC and its clients, as the image represents a modern and international company.
The logo shows the initials of CHMIIC. The Chinese character “zhong” (中) represents Zhongguo Huaming (“China Huaming”). The logo also resembles the Chinese character “ding” (鼎). Ding is a very old Chinese character and means, among other things, a kind of bronze vessel usually found in front of a hall in Buddhist temples. Ding is a very positive symbol.
The resemblance with “huabiao”, cloud pillars that stand for strength and power, represents the company’s size and status. The inner part of the logo is called “huiwen”, a traditional Chinese pattern. The pattern brings luck, wealth and comfort.
The cooperation between CHMIIC and Russia in the spirit of equal partnership and mutual benefit is represented by the single axis symmetry of the figure.
中国铭VI设计的应用。
Corporate design and usage of CHMIIC.