石化盈科(PCITC)标志与VI设计
石化盈科是香港电讯盈科和中国石化合资合作的企业,旗下有三个主流产品,标志中三个一样大的平行四边形象征了这三个主流产品。IT产业也就是信息产业,而信息之所以成为信息,是因为存在了动态的传递。标志中将三个平行四边形组成了一个向右和向上的箭头,来表达这一动态的传递,中间的正三角象征了企业间的合作坚实而稳固。另外,数字化下的平台属于虚拟空间,而中间的三角形也正好是由三个真实的图形所组成的一个虚拟的空间。辅助图形来自标志,并配合了标志对企业的产品和行业的属性进行更精准的阐释。
PCITC offers IT solutions for large enterprises (process software, design and implementation). PCITC has three core products represented in the logo by three equal parallelograms. The IT industry is characterized by the dynamic flow of information. The fast transmission of information is symbolized by the upward showing arrow formed by the two left parallelograms, the triangle formed by the third parallelogram stands for the strong and solid cooperation between the PCCW and SINOPEC. Moreover, the triangle in the middle results from three graphic forms, the triangle itself is a hollow space. It symbolizes the virtual space, the IT Industry is working with.The supporting graphic of moving arrows (picture on the door) underlines the message of the logo and is also referring to the flow of information.