中华人民共和国商务部标志VI设计
此标志在国际贸易中代表着中国的形象，具有极其重要的作用，在设计中应凸显中外经贸交流合作、国内市场建设和流通的主旋律，紧扣商务部职能和业务范围，体现国内外经济、贸易合作有机统一和发展的潮流；并且应当美观大方，简洁明快，颜色简炼。
商务部徽标使用范围：
1、 商务部职工佩戴
2、 商务部礼品
3、 商务部涉外公文用纸抬头
4、 商务部对外宣传品
5、 商务部指定的其他使用范围
The logo of the Ministry of Commerce is a symbol of China sent out to the world. As it represents the Ministry of Commerce at international trade institutions, the message of the logo is very important. We wanted to give the design an international look and a feeling of international trade and cooperation - but also build the bridge to the domestic market. The main function of the logo is to communicate. It has to reflect the responsibility and credibility of the Ministry of Commerce and stand for economic interaction. Our solution is pleasing in a simple way. In order to stress the harmony of the four equal graphics, we decided not to use too much colour.
Moreover, we gave the Ministry of Commerce advise on how to introduce and establish the logo. When launching a new visual identity it is very important to inform the client in detail how to position the logo in order to get the most benefit out of it :
1. Staff Clothing
2. Presents
3. Letterhead
4. International promotion
5. Other
品牌传播设计案例展示
- 中国奥委会新闻委员会
- 奥委会新闻委员会主要负责中国奥林匹克委员会对外的新闻宣传工作。
- 中华人民共和国司法部
- 中国共产党领导下的司法部，公正、公平的严格履行法律赋予的各项职责。
- 中国公安消防
- 徽标主题突出，识别性强，行业特征明显，庄重大方，体现了中国公安消防的庄严神圣、无私奉献。
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- 2008年北京奥运会徽设计第三名
- 色彩用了黄色来象征黄皮肤的中国人和人文奥运，绿色象征着绿色奥运，蓝色象征着科技奥运。
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- 中国国际金融公司
- 十分注重对中金的实力、权威和金融等气氛的把握，设计使其展现了庄重大气的行业龙头气质。