天道保经公司标志与VI设计
天道保经是一家保险经纪公司，是代表投保方利益的保险类公司。东道为其设计了整体VI，标志的设计灵感来自于“天道”的名字。中国古人讲“天圆地方”，天是圆的，因此用一笔手书的圆来象征“天”；而“道”是对天的进一步诠释，又有自己独立的意义。老子说的“道可道，非常道”、“法道自然”等，其实讲的是人应遵循自然法则，行大道也就是这个道理，而企业的运作也要尊重人、尊重客户、遵守法律等世间大道。
SinoTao Insurance Broker Co. Ltd. is a Chinese Insurance Broker with the main aim to create benefit for the policyholder. Dongdao designed their corporate identity.The name SinoTao (TianDao) was our inspiration for the logo. The ancient Chinese called it “Tian Yuan Di Fang” which means “The heaven is round”. Therefore we drew a circle to symbolize heaven. “Dao” is added to the heaven, in form of the globe inside the circle. Dao has a special meaning in China, in short it is a philosophy that defines how to be a good person, Laozi says “Practicing a practice is not living the practice”, meaning just intending to be good doesn’t necessarily mean you are good. SinoTao is a company who wants to be good to their customers and respect them – according to Dao’s laws.