中国体育设施展标志与VI设计
体育设施展是一个新创办的展会，即一个新兴的品牌，好品牌的树立和发展，不仅要拥有优秀的产品和服务，拥有创新发展的思路，更要拥有优秀的品牌形象。在品牌形象中，视觉形象（VI）是静态识别，是接触市场最频繁，效果最直接，对受众认知最直观的识别部分。
东道本着“务实有效”的设计思想，坚持“原创设计”，通过细致的调研和严谨的分析，为展会创作出准确的、极具商业价值的形象。
东道在标志创作中，采用蓝绿色的结合，给人一种自然、人文、人性化的视觉感受，突出了展会的特性。图形中的半月形，像跑道、像体育馆、像看台，强调了展会的主题，增强了品牌的识别性。同时，其形式上的流动感和持续性象征着日新月异不断发展的科技；跳动的人形，活力四射，寓意着体育创新精神和一切“以人为本”的理念。
In 2005 the ISFE took place for the first time. The host organisations asked Dongdao for a winning logo to support the success of this new exhibition.
To create a logo means creating the basis for a visual identity. Visual identity is the clear and consistent identification of a company. The visual identity has a direct effect on the market, as the customer is highly influenced by the visual image of a company. Our pragmatic and efficient approach guarantees the success of a new logo. Most importantly, we insist on original design. Through our thorough research and critical analysis we were able to provide a carefully designed logo with high commercial value for ISFE.
The colours blue and green give the sense of a natural environment and cultural exchange. Blue and green also emphasizes the aim of the exhibition to bring people together. The graphic of a half moon looks like a running track, but also like a stadium and a stand. The symbol underlines the subject of ISFE, enhances brand recognition and most importantly shows movement. The feeling of motion is responding to the topic “sport” itself, but also to the sport sector’s rapid development.
体育设施展VI设计的应用。
Corporate design and usage of ISFE.