环中国渤海自行车赛标志与VI设计
标志的设计灵感来自于自行车运动员的头盔，上下的错位使得标志拥有了足够的动感，黄色、橘黄色和红色使得标志具备了向上和热烈的运动气氛。
在设计的使用中以蓝色为底色，蓝色和橙色在色彩当中是互为补色的关系，也就是对比最大的色彩，这样的使用在色彩上具有很强烈的视觉冲击力，适合用来营造运动的竞争气氛。现代的透明质感与手书的标题名称，又形成了一种现代科技和人性本质的对比，在这里以一种非常和谐的状态共存，产生了一种强烈的感召力，成功的诠释了自行车运动这一现代而又充满人性的运动本质。
这里的版式设计成功地向人们展示了平面设计这一专业所独有的表达语言，是其它视觉设计所不能代替的。
For the logo of the bike race around Bohai Sea (the innermost gulf of the Yellow Sea on the coast of Northeastern China) the helmets of the cyclists inspired us. We wanted a dynamic design, showing movement and speed. Yellow and red create a positive and enthusiastic atmosphere.
Blue has been chosen for the background as blue and yellow are complementaries. The strong contrast of the colours attracts attention and underlines the competitive atmosphere of a sport event.Besides, the transparent, modern quality of the logo and the handwriting-like font create a contrast. We wanted to show the contrast, yet togetherness of modern technology and human nature that is in the nature of biking.
This logo is a great example for the expressive language of graphic design.
环中国渤海自行车赛VI设计的应用。
Corporate design and usage Tour of China Bohai – bike race around Bohai Sea.