幸福人寿保险公司标志与VI设计
幸福不同于平安，因为平安是静态的，而幸福是心情的愉悦，属于动态的，它包含了平安又高于平安。这里用一支具有向上动势的莲花来表现这种幸福和愉悦，莲花在大多数东方国家中有吉祥如意的寓意，在佛教传说中佛祖释迦牟尼在出世时走了七步，步步生莲，因此,莲又象征了生命和生机。幸福人寿保险公司的工作本质正是为了让人们的生命更加的如意和幸福。
Happiness and safety have different characters: Safety is static and stable, whereas happiness is a joyous, dynamic mood. Safety belongs to happiness, but happiness is stronger. For Singforlife we show happiness and joy in form of a growing lotus flower. The lotus flower is a gracious flower with pleasant associations in most Eastern countries. In Buddhist symbolism lotus means life and vitality. In the Buddhist fable, Buddha Sakyamuni took seven steps straight after he was born, with a lotus blossom appearing in every footprint, as a symbol for life. So it is the perfect logo to represent the philosophy of Happy Life Insurance: to make people’s life happier and as pleasant as possible.
幸福人寿VI设计在户外广告中的应用。
Corporate Design and usage of Happy Life Insurance.