金米兰咖啡VI设计
公司原有一整套VI系统，东道经过认真专业的分析和调查，认为原有的视觉识别系统无法体现咖啡独有的文化特点，需要开发新的视觉系统来提升企业的整体形象，用一种全新的视觉形象来面对日益激烈的市场竞争。在对企业的标志做了准确的定位分析后，东道还为金米兰的包装系统做了整体细致的设计和规范，使金米兰的整体形象在同行业中脱颖而出。东道完成了金米兰的标志、VI设计及系列包装设计。
Milan Gold’s VI System was no longer up to date. Our professional analysis and careful investigation brought a clear result: The visual identity did not sufficiently represent the unique culture of the company and its product. We wanted to develop a new corporate identity to promote Milan Gold’s image and ensure their success in a competitive market. Dongdao provided an all-around solution that included brand consulting, design of a new corporate identity and package design. The new image is the basis for Milan Gold’s new positioning in the coffee industry.
金米兰咖啡VI设计的应用。
Visual Identity Design and usage of Boleer Furnishing.