The National Aquatics Center (Water Cube) is one of the most important sites of the Beijing Olympic Games in 2008. The outer appearance resembles a soap bubble and that is what makes this building so original and also explains how the building that also looks like blue box got the nickname “Water Cube”.

Air China is the leading airline in China and also internationally well known. To a certain degree Air China is the gateway to China; an ambassador for the country. Therefore, when designing Air China’s visual identity, Dongdao focused on the message the country would like to send out to the world: being honorable & balanced.

The Ministry of Commerce of the People’s Republic of China is an important ministry in China. The main mandate of the Ministry of Commerce is to formulate development strategies, guidelines and policies of domestic and foreign trade and international economic cooperation, draft laws and regulations governing domestic and foreign trade, economic cooperation and foreign investment, devise implementation rules and regulations.

PICC Property and Casualty Company Ltd. is a state-owned company in the People's Republic of China. In November 2005, PICC anncounced the joint venture with Sumitomo Life Insurance Co. called PICC Property and Casualty Company Ltd., approved by the State Council and China Insurance Regulatory Commission.

China International Capital Corporation Limited (CICC) is a well known investment bank with a great future, in China as well as globally.
Being the most promising investment bank in Asia, CICC has successfully worked on many domestic and international projects. Dongdao wanted the logo to reflect CICC’s financial strength and professional excellence.Their new design represents their leading position.

When creating the emblem for China Fire Services we focused on the institution itself. The emblem of a fire service needs to be easily recognizable. You can see at first sight that this emblem is related to firefighting. We have chosen a clear and plain logo to represent China Fire Services. Firstly to symbolize China Fire Services’ wholeheartedness, respect and dedication to help people. Secondly to unify all ethnic groups and their individual qualities under one emblem. The design is strongly appealing, reflecting the urgenc.y of a fire service.

Sinochem is one of China’s earliest qualifiers of Global 500, among the four largest enterprises in the petroleum and chemicals sector in China and the largest fertilizer importer and phosphorus and compound fertilizer manufacturer in China. The brand name “Sinochem” is famous in China and enjoys worldwide prestige.

United Eagle Airlines Co., Ltd. is China’s first private airline operating domestic passenger service. The logo design symbolizes an eagle – the right starting point considering it is the company’s name. The challenge was to present the dynamic movement of an eagle properly. The more abstract a design, the more it stands for the spirit of the object. So we suggested our client to show the company’s dynamic spirit with an abstract form of an eagle’s wing, drawn in a modern way. Our client agreed.

For the Ministry of Justice we created a red shield with the five stars of the Chinese national emblem enlightening the Great Wall below them. The Olive branches symbolize peace and harmony. The inner circle represents the circle of law. The message of the logo: Under the government of the Chinese Communist Party of China the power given by law is used just and peacefully. We chose the colour silver to distinguish the logo from the national emblem. Silver stands for peaceful, honorable and serious and therefore is the appropriate colour to represent the Ministry of Justice. The logo is easily recognizable.

Dongdao designed their logo and corporate identity and provided brand consulting. The professional image of the logo gives the promise of safety, reflecting the company’s pragmatic attitude and excellence. The name Great Wall points out the long history of the company, referring to the long history of the Great Wall.

The Shaolin Temple in China is the birthplace of Zen Buddhism. Today Shaolin is mostly known for it’s influence on Kongfu. But it was in Shaolin Temple, where the Indian monk Bodhidarma founded China’s Zen Buddhism. The temple has become the centre of Chinese Buddhism. Dongdao felt very honored that abbot Shi Yongxin of Shaolin Temple personally explained the essence of Shaolin to us. Based on his thoughts we used a famous Hunyuan image of three men symbolizing Confucianism, Buddhism and Daoism. It is a very well known image in China and therefore very recognizable. We were delighted that our suggestion found the approval of abbot Shi Yongxin.

China Nonferrous Metal Mining (Group) Co., Ltd. (CNMC) is a leading enterprise in China. CNMC has representative offices and operation agencies in more than twenty countries and regions. It's an international mining corporation covering exploration, designing, construction, mining and refining. Dongdao created the Logo and Visual Identity Design for CNMC.