Founder of Dongdao Xie Jianjun shares his thoughts on the use of a modern design language, how to discover the deep meaning of design and how to break new ground in design.
Xie Jianjun was born in Qingdao, Shandong Province, a place famous for its stunning scenery. He grew up surrounded by high mountains and beautiful lakes. Nature is his Master of Art....

The name Dongdao stands for oriental thinking combined with western technology. We learn from the advanced western technology and use their tools. We combine modern styles with oriental taste to create the best solution for our clients. We are able to stand up to the competitive market, because we are focussing on our personal spirit. We have worked on all different kinds of projects and found solutions for all kinds of customers. It is this broad experience that we call “vigor of sword”. We use our “sword vigor” to succeed in an international environment.

Art Directors Club 2004 Annual Awards Exhibition at Zhejiang Academy of Fine Arts, Hangzhou, China On 4th December 2004, Professor Wang Xiao Song, Director of the Department of Visual Communication at Zhejiang Academy of Fine Arts welcomed the Art Directors Club (ADC) to open their 2004 Annual Awards Exhibition Ceremony in Zhejiang. The exhibition attracts the attention of numerous professional artists.

Famous Chinese designers from Tsinghua University, the Central Academy of Fine Arts, Civil Aviation University of China and Dongdao Design Company signed a cooperative agreement with Air China on April, 16th. The design experts have come to create Air China’s new brand image and visual identity according to international standards.

The visual identity is the core part of a company identity. A lively and expressive visual identity has an immense public effect. A striking signage can have a strong influence on the customers’ perception. No company - and also no temple - should ignore the importance of visual identity design.

“Slightly drunk, I hold my lantern to the sword to admire. In my dreams I am back on the battlefield.” “With my long sword and my Qin Bo I go to the battlefield and will not regret if I loose my head.”
As a commandor of a rapidly growing company Mr. Xie answered more than 10 calls during the interview. He told us, that this was just real life. The precious concept of Dongdao is to be brave enough to override the obstacles of the real world. And they continously pursue their dreams.

Xie Jianjun, Director of CCII, talks about the phenomenon that designers are increasingly crossing their design fields. According to Xie this has become very common. One of the results of our quickly developing society is that we can hardly differentiate between the different design fields any more.

In order to strengthen our practical knowledge, studio7 set up a new management training series called “Design and Management”. From September 1 – September 3, 2004, Mr. Zhen Ming Shu, Director at Beijing Blue Ocean Advertising Company and Mr. Xie Jianjun, Founder of Beijing’s Dongdao Design Company were our guests.

Dongdao is one of the most respected graphic design companies in China. Renowned for our international design concept and pragmatic methodology, we are specialists in Graphic Design, Corporate Identity, Environmental, Signage and Web & New Media Design. We are working closely with clients from all different sectors (Governmental Institutions, Sport Events, IT, Telecommunications, Financial services, Aviation, Real Estate, Chemicals Industry, Trade, Tobbacco Industry, etc.).