Laobaixing Pharmacy


Laobaixing Pharmacy is a private pharmacy retail chain with networks nationwide in China. It also does drug production and distribution.


Laobaixing Pharmacy has been the winner of national sales for recent 4 years. After a series of investment and merger activities, it started to need a new CI system which fitted the new business scope and created a more professional and caring image of the corporate.


Our design idea came from the corporate culture of Laobaixing which is ‘work for ordinary people’, ‘be kind and thankful to ordinary people’. Thus, affordability and simplicity were what we wanted to achieve in our logo and VI design, and space and signage design for Laobaixing. We also paid great attention to every detail in signage production, because we believe that well treated details promise a success.

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