Foton Motor Group


Foton Motor was founded in August, 1996. By the year 2009, Foton’s brand asset had spiked to RMB33.97bn, ranking the third among all Chinese auto-makers, and the first in the commercial sector; and the sales of commercial vehicles had exceeded 600 thousand, ranking the first in the global market.


The challenge was to find a balance between comfortable brand experience and standard store environment. The team spent a month interviewing consumers, analyzing the consumer behavior and clients’ needs, and finally worked out satisfying solutions on brand promotion and experience.

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