Wangfujing Commercial Street, which can date back to the 13th century, is a cultural heritage with a history of more than 700 years. It is known as the “No. 1 commercial street in Beijing” which has combined characteristics of modern economy and traditional business. We did the signage design for the pedestrian street in the shopping center of Wangfujing.


How to present a historical and simple traditional atmosphere among modern buildings?  We came up with Mortise and tenon, a scientific method first used in Chinese architectures through which the construction materials are jointed together. It is a reflection of traditional Chinese philosophy- an interconnection between Yin and Yang, and a permanent expression of the spirit of China, an ancient nation.

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