Longfor Group, founded in 1994, was a Beijing-based leading real estate development group, with branches all around the country. With 4000 employees, the group has developed three strategic pillars—real estate, commercial operations and property services.


We standardized the signage system for the Longfor project. How to reduce the cost is what we need to consider in design. The standards should be applicable to the projects of the same kind developed by Longfor. Simplicity and efficiency is what we try to realize with standard measures.

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