JAC Motors


JAC, formerly known as Hefei Jianghuai Automobile Factory, is among China’s top 20 listed companies. While focusing on the R&D, design, manufacturing and sales of light trucks, the company is also trying to move to the passenger sector.


We redesigned the font of the five-star shaped logo of Benjoy passenger car series. The 3D appearance of the new logo gives it a stronger metallic feel and visually presents the main features of the Benjoy series: elegance, stability and high technology.

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