The Water Cube


The Water Cube is the National Aquatic Centre firstly used in Beijing Olympic Games in 2008.


In Chinese culture, ‘water’ is a natural element which can inspire people, while a ‘square’ is the basic structure of a building, a symbol of disciplines and morals. Bases on this concept, we created a ‘box-shaped’ logo to represent the multi-functions of the Water Cube and the beauty of Chinese culture and architecture. We also extended the ‘water’ concept to the design of commercial spaces and products so as to create a cohesive and multi-layered brand image of the Water Cube.

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