Jinshang Bank


Based in Shangxi, Jinshang Bank is determined to inherit the pioneering spirit of Jin merchants and build a national brand, serving Shangxi, China and the world.


Jin merchants were the group of people who established the first firm for money transfer in China. The logo takes the shape of an ancient coin to represent the history, while the colorful information blocks stand for the bank branches in China and present the bank as a modern one equipped with latest technology. We also extended this concept in our space design so as to build a lively atmosphere for the bank.

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