Laobaixing Pharmacy


Laobaixing Pharmacy is a private pharmacy retail chain with networks nationwide in China. It also does drug production and distribution.


Our design idea came from the corporate culture of Laobaixing which is ‘work for ordinary people’, ‘be kind and thankful to ordinary people’. Thus, affordability and simplicity were what we wanted to achieve in our logo and VI design, and space and signage design for Laobaixing. We also paid great attention to every detail in signage production, because we believe that well treated details promise a success.

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