New Oriental


Founded in 1993, New Oriental is the largest provider of private educational services in China. It has become the most recognized brand in the market. In 2006, it successfully joined the market in New York Security Exchange.


We optimized the core elements in the old logo and added the company’s website address in the new logo in order to increase the level of recognition among its audience. The whole logo leans to the right slightly and has an artistic look. The forest green color with decorative orange makes the logo look fresh and upbeat.

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