PICC Life Insurance


PICC is a comprehensive insurance company in China with registered capital of RMB1.55 billion and 58 years experience in industry.


For the logo of PICC, we gave the original logo a subtle touch so that the brand value can be easily carried on to the new logo. The new red-colored logo is seen as passionate, full of energy and positive attitude. The font of the four letters PICC is simple, identifiable and young. In all, the new logo corresponds to PICC’s strong performance which is open to great opportunities. We also refined the whole VI system for PICC.

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