China Grain Reserves (SINOGRAIN)

About

Sinograin Corporation is a large state-owned enterprise that plays a crucial role in key branches of national security and economy.

Design

Dongdao rejuvenated the state-owned brand by revamping its brand identity system. While inheriting the original visual language and implication, the new logo is simpler and more fashionable. The logo is shaped like a hexagon comb to compare Sinograin’s employees to busy bees. The logo also resembles an ear that symbolizes the business Sinograin is engaged in.



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