Dongfeng Passenger Vehicle

About

Aeolus is an indigenous brand owned by Dongfeng who specializes in developing, manufacturing and selling passenger vehicles.

Design

We bring the ellipse back to a perfect circle while the basic shape and meaning remained, which unifies the logo of Dongfeng passenger vehicles and keeps consistent with Dongfeng logo. We geometrize two swallows – the auspicious birds make a subtle change to the proportion of the swallows and the circle, add a three-dimensional metallic-silver effect to the logo.

Client

Dongfeng Passenger Vehicle

Industry

Automobile

Services

Visual Identity System
Logo Strategy & Design

Relevant works

China Oceanwide
MOT
Swalz Restaurant
Hangzhou G20
Laox



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