Duobaan Hotel


‘Duobaan’ is a hotel brand specially designed for mid-to-high-end young consumers pursuing quality and aesthetic feeling, with art and design integrated in the hotel space.


 ‘Duobaan’ is phonetically from ‘dopamine’ in Chinese pronunciation. We tried to build a brand image constructing the atmosphere similar to the feeling conveyed by dopamine. Based on the Eastern philosophy ‘one creates two; two produces three; three gives birth to all things’, and believing that simplicity is just complexity, we took simple color blocks as fundamental elements.   By way of composition method, we regularly arranged these color blocks into the form of ‘D’ which serves as the initial of both ‘Duobaan’ and ‘Designer’. Depending on such simple element symbols, we deducted the variety and personalization of the hotel, expressing the richness of the brand. The irregular but well-proportioned color blocks break the common overall appearance of ‘D’, therefore opening a designer’s imagination.   Our auxiliary graphics also originated from the logo. Black and white color blocks present a scene of rhythm, providing vast space for creation in future extension and application. Besides, other bright and simple colors are also applied. Such infusion of colors embodies the high-end quality, emphasizing a distinct sense of style and quality, also enriching the brand image.  

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