Evergrande Kindergarten

About

Evergrande Kindergarten is a famous brand subordinated to Evergrande Education & Technology Co., Ltd., mainly engaged in preschool education. Considering child’s instincts and preschool education characteristics, we emulated an experience of a 'wonderful world', and created the logo from the perspective of children.

Design

 The logo consists of the four letters ‘E, V, E, R’ all extracted from ‘EVERGRANDE’, implying ‘everyone, everytime, everything and everywhere’. Elements of the logo originates from the concept of plasticine, meaning children have huge potential and are flexible. The overall outline looks like the scene of two back-to-back children outlining a place full of dreams and happiness. Combination of the logo shows the diversified colors, representing children’s simplicity and dreams. Besides, children can make up different forms to construct lovely and rich images in their mind.    The design of auxiliary graphics originates from the colorful world in children’s eye. Based on children’s paintings, we re-created irregular patterns and constructed lovely little animal appearances, like 26 English cartoon letters, thus making the learning process as lively and vivid as possible.



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