The Water Cube

About

The Water Cube is the National Aquatic Centre firstly used in Beijing Olympic Games in 2008. It is also a landmark of the City of Beijing.

Design

In Chinese culture, ‘water’ is a crucial natural element which can inspire people, while a ‘square’ is the basic structure of a building, a symbol of disciplines and morals. Bases on this concept, we created a ‘box-shaped’ logo to represent the multi-functions of the Water Cube and the beauty of Chinese culture and architecture.



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