The ZED Pavilion in Shanghai Expo 2010


The ZED Pavilion in Shanghai expo is designed by ZED Factory from London. It is the only zero carbon emission public building in China.


We were appointed by ZED Pavilion to create a signage system for its whole space. The challenge of this task was to make use of the most common and even rough materials to create and make them look good. Thus, our designers chose old clothes hangers, jeans and t-shirts. This method reduced the production cost, also achieved the idea that real low carbon lifestyle is not achieved in complicated scientific theories, but in everyday life.

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