Zero Lager Beer


Zero Beer was launched by China Resources Breweries for night clubs in 2007, branded as a high class bear as one of Snow series.


To make the brand stand out from other conventional brands, we used nothing more decorative than handwriting-like scratches on the package, particularly for pop cans. The simple combination of metal cans and unrestrained black writing would no doubt win those young people who similarly have a vigorous pursuit of personality and freedom.

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