About
FBD has three sub-brands, namely the Shazikou Cultural Business Street, the Anlelin Recreational & Tourist Street and the Muxiyuan Garments Street. We need to clarify the relationship between the three sub-brands. The brand should be contemporary, internationalized and full of cultural implications.
Design
The idea comes from the location of FBD—the red gate of Yongdingmen, which is a city gate at the southernmost end of the Beijing Central Axis. The open door stands for the fashionable and open climate of the business area.
Client
Beijing Fashion Business District (FBD)
Industry
Services
Website Design & Development
Visual Identity System
Logo Strategy & Design
Relevant works
Uniocean Maritime
State Nuclear Power Technology
Hongxinghai Worldview
Hongzhuangyuan
Tibet Airlines