Jingjiu Liquor

About

Jingjiu Liquor is a type of dry clear liquor which Beijing Sugar and Tobacco Company entrusts Wuliangye liquor production factory to produce it and makes Jingjiu as its self-owned brand. With sales volume of 60,000 tons and RMB1,6 billion during ten years in stock market, it has become the most famous liquor brand in Beijing area.

Design

We gave a new series of packaging to Jingjiu products. The design is to present the long history of Jingjiu and Chinese auspicious culture with the traditional Chinese images of dragons and 5 gods of luck and so on.



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