Shine’s Group


Shine’s is China’s first veal producer and manufacturer. As a partner of the giant VanDrie Group, Shine’s complies with the highest standards of EU to meet the increasingly higher demand of the high-end consumers.


The logo can be viewed as a person embracing the sun, a growing plant, or a bullhead. It represents the symbiosis of people, animals and environment, and the love for nature. The person bathed in the sunshine is an epitome of beautiful life and future. Blue stands for the quality of enterprise and products, while green stands for the Nature, health and harmony.

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