APEC China 2014


APEC China 2014 is the 22nd APEC Economic Leaders’ Meeting and held in Beijing of China for the second time after that in Shanghai in 2001, with the theme of ‘To jointly establish the Asia-Pacific Partnership for future’.


 The logo consists of 21 lines of different colors, standing for the 21 economies (members) of the Asia-Pacific Economic Cooperation (APEC) that seek to promote free trade and economic cooperation throughout the Asia-Pacific region. The lines form a colorful sphere, subtly highlighting Beijing’s most iconic landmark - the Temple of Heaven, i.e. the Imperial Sacrificial Altar in Beijing. This elegantly illustrates the location of the 2014 APEC conference. Comprehensively, the logo symbolizes diversity and inclusiveness: the integration and partnership of the 21 members. It also serves as an expression of China’s wish to closely cooperate with other APEC economies. Generally speaking, the logo strikes as simple and yet intriguing.

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