About
BAIHC Group is one of the five automotive giants in China.
Design
The new logo is based on the Chinese character ‘北’（meaning north）, referring its location in the north of China and also the name of the group. The shape of the logo looks like a cheering and jumping person, showing the group is human-oriented. The logo also resembles an opened door—to BAIHC, to Beijing, to the world and to the future. It corresponds well to the group’s new slogan: Integrating the world; Building the future.
Client
BAIC Group
Industry
Services
Visual Identity System
Logo Strategy & Design
Relevant works
CITIC General Aviation
Suzhou Eco-Town
MOT
Beijing Fashion Business District (FBD)
Minsheng Securities