FAW-Volkswagen is a large joint-venture passenger vehicle manufacturer founded by FAW and Volkswagen in February, 1991. By adopting advanced technology and equipments, FAW-Volkswagen has developed many popular brands, such as Jetta, Bora, Golf, Sagita, Magotan, CC, Audi A4L, Audi A6L and Audi Q5 etc. It has become a well-developed passenger vehicle manufacturing base with an annual capacity of millions of vehicles, covering all series of passenger cars.


Regarding FAW-Volkswagen’s logo, its brand message and corporate philosophy, we suggested a solution to refine the VI system based on our experience and understanding on automobile industry and FAW-Volkswagen. We standardized different aspects of its VI system, such as color, font, picture style, use functions and methods. Using Chinese character “一” as the core element, we designed a layout for various communication situations with notable FAW-Volkswagen characters, to form a simple, clear, easy-to-standardize and flexible system.

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