Outlet (China)


Outlets China introduced a new type modern business model in which discount retail stores co-exists with other forms of business in China.


In the centre of the logo is an exclamatory mark which refers to the letter O of Outlet. It intrigues people with the impressive discounts and the amazing shopping experience in the outlet, which corresponds well to the slogan, ‘enjoying international fashion at your doorstep’. Those striking colorful letters represent the variety of services that people can enjoy within the outlet space.

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