Chongqing Taishan Cable


Founded in 1998, Chongqing Taishan Cable is a leading corporation in national wire and cable industry. It is within top 10 Chinese companies in wire and cable industry, with registration fund of RMB172 million.


Our client would like us to create a new name for its product whose original name was “Taishan泰山”. We kept “tai泰” in our new name, as it stands for the company and its culture. We changed “shan山” to “sheng昇” which means elevation and increase. Thus, “Taisheng泰昇” inherits the original culture of the product and also elevates its meaning and image.

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