About
Laoshe Teahouse is named after the beloved Chinese artist, Laoshe and his well-known stage play Teahouse, established in 1988. It started from a small restaurant, selling traditional Beijing tea. Now it is a big and modern multi-functional entertainment centre of traditional Chinese art.
Challenges
The task for us was to refresh the brand image as well as integrate and expand the original brand culture and core value, which could affect the image of Beijing as cultural city on the whole.
Design
Our work was to have the historical importance of the teahouse and its local culture integrated into our design. We carefully chose the material, color and graphs for our packaging design so that it fits well into the strong cultural atmosphere of the teahouse.
Client
Laoshe Teahouse
Industry
Services
Naming and Packaging Design
Visual Identity System
Logo Strategy & Design
Relevant works
Wuliangye Group
Laobaixing Pharmacy
The Water Cube
Pusonic Ice Wine
Milan Gold Coffee