About
Established since 1982, Chongqing has developed into not only a chain restaurant, but also a investment holding group with three other business fields: food production, hotel logistics and real estate. Cygnet has become one of famous brands in Chinese ethnical cuisines.
Design
The logo is comprised of 3 round discs, reminiscent of dish plates. Each ‘plate’ contains an image respectively standing for the mountain of Chongqing, Ruyi, an S-shaped ornamental object of good wishes, and a running river. Together with supplemental graphics, the logo inherits the features of Chongqing local culture as well as creates an attractive new image for Cygnet.
Client
Chongqing Cygnet Restaurant
Industry
Services
Brand Definition
Visual Identity System
Logo Strategy & Design
Relevant works
CITIC PE
Hua’s Restaurant
China Zhongwang
LOLO
GF Securities