Air China


Air China is the only airline company which carries national flag in China. As the leader in industry, it is the gateway to China, an ambassador of the country.


The original logo had left great impression with its two elements: the abstract image of red phoenix and former chairman Xiaoping Deng’s handwriting of ‘Air China’ in Chinese. The challenge for us was how to make the existing successful brand have a more optimized logo and VI system.


We bettered the logo and its font with slight adjustment, while maintaining its originality: the red phoenix and Deng, Xiaoping’s handwriting. We also redefined the VI system so that Air China has a holistic image. Based on that, the space design for Air China’s service area in the Terminal 3 aims to create a relaxing and welcoming space for air travelers.

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