Jiangsu Kangyuan Pharmaceutical


Kanion Pharmaceutical is one of the largest pharmaceutical companies in China.


We designed a color management system to categorize Kanion’s products according to their medical areas, such as pink stands for gynecology. Based on that, we created three individual packaging systems for three product types: traditional Chinese medicine, new Chinese medicine and Western medicine. Each system delivers different and clear messages to its users through meaningful symbols in Chinese culture so that they can identify and find the exact product they need.

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