Beijing Fashion Business District (FBD)


FBD has three sub-brands, namely the Shazikou Cultural Business Street, the Anlelin Recreational & Tourist Street and the Muxiyuan Garments Street. We need to clarify the relationship between the three sub-brands. The brand should be contemporary, internationalized and full of cultural implications.


The idea comes from the location of FBD—the red gate of Yongdingmen, which is a city gate at the southernmost end of the Beijing Central Axis. The open door stands for the fashionable and open climate of the business area.

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