Shandong Huoju Group


Founded in May, 1994, Shandong Torch Group is a large real estate developer. The Multi-media Valley and the Torch Building in Zhongguancun Science and Technology Garden are both funded by the group.


We chose “Torch” and “Technology” the two key elements to define the brand. The “Torch Plan” is widely associated with high-tech projects. It serves well to incorporate the brand personality and proposition, and at the same time to differentiate the brand from other competitors.

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