Financial Channel (CCTV2)


In 2009, CCTV-2 was renamed “Finance Channel”, focusing more on its ability in financial analysis and criticism.


The new logo we created for CCTV2 resembles the Arabic number ‘2’ that is made up of two arrows, standing for CCTV-2. The crossed arrows also stand for globalization; the whole framework of the logo implies the graphic waves of economic indicators; the gold color is set as the channels’ leading color. We paid more attention especially on the animation effects of the logo so that it has a personalized and modern appearance.

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