About
Juzui is the leading brand of Anzheng Fashion Group. After a few years of international brand operation since it was introduced into the domestic market in 2000, Juzui has already become a well-known brand in the mature female costume industry.
Design
The deer image of the logo comes from a Chinese folk story in which a deer has 9 beautiful skin colors, a holy creature and a symbol of beauty. The cultural connation of the deer fits well with Juzui’s brand position which targets mature career ladies, smart, elegant and successful. Visually the logo also stands out from other competitors.
Client
JUZUI
Industry
Services
Visual Identity System
Logo Strategy & Design
Relevant works
Guangzhou Securities
Dongfeng Motor
National Tennis Center
21edu
Zhengzhou Commodity Exchange