Heilan Home


Heilan Home is a chain brand of Jiangyin Heilan Home Clothing Co., Ltd. In 2002, it started promoting a new marketing model which not only unified its brand image across China, but also introduced self-selection purchasing method where customers could purchase freely in its stores with minimum interruption. The new model triggered a new wave of revolution in Chinese man clothing market. Now it has its stores in many major cities of China, such as Beijing, Shanghai, Jiangsu and Henan etc.

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