CCTV 3.15 Evening

About

CCTV 3.15 Evening is a TV program series that aims at protecting consumers’ rights and interests. In 2009, CCTV initiated a pubic participated message relay whose slogan was ‘having you, having more power’.

Design

We designed a U shaped logo for the 3.15 evening. U stands for ‘you’ in the slogan. The logo also looks like a flying pigeon, delivering the message to everyone in the society. Moreover, there were 4 major social websites joining in the message relay, esp. QQ.com where its users could lighten up the U-shaped graphic when typing ‘/315/’ into their QQ messenger.



Dongdao Message

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