CCTV 3.15 Evening


CCTV 3.15 Evening is a TV program series that aims at protecting consumers’ rights and interests. In 2009, CCTV initiated a pubic participated message relay whose slogan was ‘having you, having more power’.


We designed a U shaped logo for the 3.15 evening. U stands for ‘you’ in the slogan. The logo also looks like a flying pigeon, delivering the message to everyone in the society. Moreover, there were 4 major social websites joining in the message relay, esp. where its users could lighten up the U-shaped graphic when typing ‘/315/’ into their QQ messenger.

Dongdao Message

Thank you very much for your interest in Dongdao.!
Your questions and comments are important to us. Should you prefer to speak to us, we are happy to answer your questions via telephone.

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