About
HOI JIT Tea House is a self-owned brand by HOI JIT who specializes in tea production and trade.
Design
China has a long history of tea culture which shines with Zen wisdom. The logo we designed for HOI JIT looks like a floating leaf on which are the lines of water reflection. The leaf and water marks reflect the beauty and core value of tea culture and Zen philosophy: bitterness, quietness, ordinariness and openness. We extended this concept into our space design by using Chinese water-ink paintings and calligraphy and other Chinese elements.
Client
HOI JIT Tea House
Industry
Services
Space Visual Design
Signage Design
Naming and Packaging Design
Visual Identity System
Logo Strategy & Design
Relevant works
HOI JIT Tea House
Snow Beer
Huzhou Aishan Plaza
Pusonic Ice Wine
Laoshe Teahouse