Mengniu Dairy


Mengniu Dairy is one of major dairy companies, with over 35% market share in China.


We did the packaging design for two types of Mengniu products: Mengniu Clever milk powder for infants and Mengniu dried milk snacks. For the milk powder, each type of infant milk powder was given an individual color and images so that they had their own characters while sharing the same color system and design layout. For the dried milk snacks, we used bright and appetite-arousing colors, and eye-catching images so as to liven up the image of Mengniu and its products.

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