Package design for YiShouTang

The principal content we communicate with the client in the primary stage includes the culture tradition and brand extension.

The most challenging part is the client don't want to give up the famous old brand. But the new market needs new face, which is also the future direction. So in our new image design, we must hold the cultural base, and use brand new visual language as well. It can be summarized as the words of investors and franchisees: We occupied the market with the old brand and we need to explore the market with the new image.

• Rossio
• Wusu beer